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Augmented Reality: The Next ‘Big Thing’ in Retail

Mar 9 2017

How retail chains and manufacturers can take advantage of augmented reality apps on consumers smartphones to boost sales and build brand loyalty.

Augmented reality is the next ‘Big Thing.’ As the technology for it continues to advance, we see it being implemented across all strata of industry and society: social media, entertainment, medicine, design and engineering, and, of course, retail. Like virtual reality before it, AR gives retailers a greater opportunity to connect with their costumers, through a far deeper understanding of product and an optimized shopping experience...

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