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In-Store Holiday Shopping: The Ghost of Christmas Present
Dec 20 2016
Holiday shopping is down all around in 2016, but brick-and-mortar retailers have seen the biggest drop off, thanks to uncertainty in the direction of the economy as well as the steady migration of consumers to online shopping. As stores try to lure customers back inside their walls with bigger and bigger deals, they only end up further reducing their margins of profit. Instead of going overboard with deals, these stores should instead leverage what they already have to offset losses: their personal touch, as well as their reverse supply chain.
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