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Amazon Go: A New Day for the American Consumer, or the Last Days of the American Retail Worker?

Dec 9 2016

Jaws dropped, eyebrows arched, and many a retail worker’s forehead began to sweat earlier this week, as shipping giant Amazon announced the opening of their first brick-and-mortar store, Amazon Go. This retail venture promises to streamline the personal shopping experience by doing away with the cashier transaction portion of it. For as much potential as there is for Amazon Go to streamline and optimize the retail industry on behalf of the consumer—who can say goodbye to long checkout lines and the lengthy scan-and-pay processes—it carries an equal amount of potential to completely disrupt that sector, as those employed in retail worry that their jobs may soon be lost to automation.

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